affective stage


affective stage
эмоциональный этап, этап эмоций*
а) псих. (этап поведенческой деятельности, на котором у человека формируется эмоциональное отношение к чему-л.)
б) марк. (этап состояния покупательской готовности, предполагающий формирование благорасположения, предпочтения, убежденности, желания приобрести товар)
See:

Англо-русский экономический словарь.

Смотреть что такое "affective stage" в других словарях:

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